Wondering how to take advantage of the abrupt shift in the residential real estate market from boom to bust? My book review of "Shift: How Top Real Estate Agents Tackle Tough Times" is now online at Inman News:
Whereas the first part of "Shift" focuses on a macro-economic overview of the how, why and when real estate shifts happen -- both in terms of sellers' and buyers' markets -- the second part is where the "workbook" begins in earnest.
Offering "12 Tactics for Tough Times" for readers in a hurry to put the advice to good use, the authors walk us through the various facets of running a real estate business, including being realistic; right-sizing staffing levels; using appropriate marketing techniques (including a take-no-prisoners approach to the Internet); pricing ahead of the market; creating urgency for buyers; mastering creative financing techniques; becoming experts on short sales, REOs and foreclosures; and bullet-proofing transactions by making yourself the last line of defense against flaky agents, dishonest lenders and skittish buyers.
No comments:
Post a Comment