Why are some builders more successful than others?

Although it's certainly easy to blame the ongoing economic malaise for trying times in the building industry, there are still some builders who are actually doing pretty well -- relatively speaking.

So what's their secret? Ridiculously cheap prices? Creative architecture? Mind control? According to Erik Cofield in the video below -- and who heads up North American sales for Buildtopia, a widely used web-based management software for builders -- it's a combination of both old-fashioned advantages such as a strong foundation (including funding, land and product), a well-oiled and evolving sales machine, and the ability to leverage technology.