Some big news for the housing market research industry today: after what I imagine were years of wrangling and offers,
Hanley Wood, LLC has finally bought Houston-based
MetroStudy. This deal certainly makes sense to me: if the goal of Hanley Wood's investors is to be the 800-pound gorilla in the housing data space, then it can't get there if another 800-pound gorilla (MetroStudy) is in the way.
It also seems likely that the merger will continue to use MetroStudy's unique data collection methodology, which has some significant differences with Hanley Wood's Market Intelligence division. In addition, Hanley Wood will also pick up a national consulting business, something they disbanded in late 2007 and thus won't have to jump-start from scratch. Nonetheless, with this acquisition completed, Hanley Wood can now own the national new home data collection space by itself -- until, of course, another well-capitalized competitor (hello,
Jeff Meyers) comes along to upset the apple cart.
From the press release:
Hanley Wood LLC ("Hanley Wood"), the premier media, information and marketing services company serving the residential, commercial design and construction industries, announced today that it has acquired Metrostudy, a leading provider of primary and secondary market information to the housing and related industries nationwide.
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