My column for the April issue of Builder & Developer magazine is now posted online.For this issue, entitled "In Search of a Great Market Study," I reviewed the lessons I've learned working as a consultant as well as for a public home builder with projects in multiple markets and a private land developer with holdings throughout the western U.S. An excerpt:
With the positive news regarding the housing market continuing to pile up over the past year, we’re also starting to see a rebound in the demand for more traditional market studies for new or re-energized projects by builders, developers and investors. Yet because almost anyone can call themselves a new home market research consultant — requiring little more than business cards, a decent Web site and attending various networking events — like with any other product or service, the term ‘buyer beware’ is certainly relevant.
Following is a list of three questions I made sure to ask when working for a home builder and in the position to hire such firms:
To read the entire April 2013 issue in digital format, click here.
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